Word: soaps
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Dates: during 1960-1969
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...these. When he comes to Harvard he can speak merely of what he did the previous day and attract a good sized audience. And yet he is neither a distinguished statesman, a respected scholar, nor an entertainment celebrity. David Olgivy has become a success selling soap, margarine, gasoline, and underarm deodorant...
...Though I am no great Johnson fan, your article left me aghast-not at the President but at a supposedly advanced society which judges almost solely on the basis of "likability" and "personality gaps." I am concerned that the American public watches too many soap operas. If the nation's highest official is weighed on the scales of "image" rather than reason, isn't it about time that we stopped feeling and started thinking...
...Week and FORTUNE, which do. The tax-exempt Journal of the American Medical Association, which rang up a record $10.5 million in advertising revenue last year, drains pharmaceutical advertising from tax-paying Medical Economics and Medical World News; by running ads for such products as soft drinks, margarine and soap, it also competes with general-circulation magazines. Thanks in large part to its tax-exempt status, the National Geographic is able to offer lower advertising rates than its competitors, Holiday and Venture. Much of this untaxed income, to be sure, is plowed back into exploration and research that...
...fire. From Germany, from France, from Italy, from India, even from sentimental old Mother Russia, came long, unarguable movie testaments to the dreariness of it all. La Curée, Roger Vadim's version of Zola's Alexandre, impressed most critics as little more than a soap bubble around his wife Jane Fonda. The U.S., displaying more invention than intelligence, came up with Chappaqua, a booze-and-drug Upanishad displaying Allen Ginsberg, the poor man's Whitman. The festival scene had become such a cluttered junkyard that Count Giovanni Volpi, son of the competition's originator...
...limousine. He made and spent $6,000,000 in five years, and then his secret got out - a wife and five children. The fans faded, the 1929 crash wiped out what little he had saved, and he spent the rest of his life earning a modest living from radio soap operas and TV guest appearances...