Word: soaps
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Dates: during 1960-1969
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With the advent of TV, most Senators have found the cameraless Senate chamber a poor place to make headlines. Most days, as a consequence, the Senate floor is about as exciting as a daytime soap opera. All the more dramatic, then, was the scene last week when two of the upper chamber's most celebrated dignitaries - both chairmen of highly important committees -squared off for a direct and bruising battle...
...been a father figure in African enterprise since Lord Leverhulme, founder of the firm's British branch, in 1911 won a concession from Belgium's King Leopold II to develop a 1,875,000-acre plantation in the Congo. The company planted oil palms for its soap, later prospered by buying farm products from the Africans and selling household goods to them -pocketing a profit on both ends. Reaching out, U.A.C. also became the biggest merchandiser in the 14 former French colonies of Africa and got a substantial hold in East Africa...
TELL NO MAN, by 73-year-old Adela Rogers St. Johns (444 pages; Doubleday; $5.95), is a soap opera of flapping metaphors and dangling syntax that asks: Can an "upstanding, up-and-coming, go-getting, moneymaking, sports-minded, about-town-business-and-Yale man" chuck his $50,000-a-year job and find happiness as a minister? The gospel according to St. Johns is a turgid yes, provided that he preaches a theology based on the teachings of Rebecca West, Billy Graham, Pierre Teilhard de Chardin, J. D. Salinger, Jakob Bohme and Damon Runyon. Tell...
...were supported on six steel columns-the 2,750-ton crawler then gently raised its platform until it had lifted the rocket and tower. Then it ponderously moved its 6,000-ton cargo through the door, over a concrete apron that had been slicked down with 200 Ibs. of soap, and onto an eight-lane rock-paved "crawlerway" that led to the launch...
...White Knight. Admen are divided about the tie between sex and sales. One who uses sexy ads is Norman B. Norman, president of Norman, Craig & Kummel. Norman, according to a probably apocryphal industry story, put some sex into soap advertising with the Ajax White Knight (symbolizing strength and power) after a psychiatrist told him that 90% of housewives would like to supplement their sex lives. "Sex has always been a part of advertising," says Norman, "but it has usually stayed on the fringe. Now we are encouraging our copywriters to talk more openly and liberally about...