Word: soaps
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Dates: during 1960-1969
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...semi-show-business people like Mickey Spillane are doing commercials. Mickey dashes out in the dead of night and jumps into a waiting car that contains a remarkable blonde. "Wherever this man goes, he packs a .38," says the announcer. Then Spill ane holds up a bar of Lifebuoy soap, which is advertised as giving "38-hour protection...
NANCY: Oh, that's right. I'd forgotten. By the way, Charlie, I can't seem to find my soap. Do you suppose I could borrow yours?...... Richard M. Williams...
...obviously out of CBS that ABC has taken its great equalizing bite (see chart). ABC, at any rate, has fresher and less mechanical situation comedies than CBS and with its two Peyton Place programs it has proved to all television that audiences at night like sex and soap as much as audiences do in the daytime...
Brady's 5,000,000 outpatients- a figure reflecting the combined circulation of his 80 papers-get a solid dose of oldfangled, no-nonsense medical advice. He is against TV patent-medicine commercials, toothpaste (he uses soap and a birch toothpick), cigarettes, alcohol and hypochondria. "What is my blood pressure advice?" he once asked his readers, and capitalized his answer "NEVER MIND YOUR BLOOD PRESSURE." In a column on the benefits of exercise, he scolded sloths: "Don't just sit on your ischial tuberosities, watching hired professionals play...
...with graceful assurance. The rest of the cast excels in comic parts of every description, doing full credit to Cumming's vertiginous imagination, "talking very beautifully" (as Me tells Him) in the poet's acrobatic language. Paul Benedict, a ubiquitous master of trades, is especially amusing as a drunkard, soap box orator, prude, interloper, private eye, gentleman, freak show barker, and Mussolini...