Word: soaps
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Dates: during 1960-1969
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...absolutely had no childhood," she explains. "I was a woman at six." What she means is that her mother, the wife of a Los Angeles businessman, wanted Jill to be an actress, and by the time Jill was six, she was a pro. She performed regularly in radio soap operas, modeled children's fashions, went to the Hollywood Professional School, and at 14 entered U.C.L.A. She quit two years later when Universal signed her to a contract...
...Irregular Verb to Love, by Hugh and Margaret Williams, raises the curtain on a new Broadway season, but the play is haunted by the tired ghosts of seasons past. To Love is still another family comedy, the sempiternal soap opera of the theater. This time, the family is British, part tea cozy and part zany. Mama (Claudette Colbert), a one-woman S.P.C.A. who identifies with small fur-bearing animals, has just done an eight-month stretch in jail for blowing up two fur shops with homemade bombs. Daughter is going to have an illegitimate child by an accountant who apparently...
...hard sell is considered extremely impolite in Japan, where consumers respond best to ads that emphasize the product's health-giving qualities and list the ingredients. The Germans also prefer directness; to sell, a soap must stress cleansing power rather than fluffy wash or handy container. The Spanish have a confident serenity, and ads that suggest snob appeal fall flat. Italians, though they bred Gina and Sophia, are prudish about sex and seminudity. "We can't present a woman as a sex kitten," moans an adman in Italy, where the Maidenform girl is photographed modestly at home...
From Sweets to Steel. The Madhvanis profit almost every time an East African eats, drinks or washes. With companies that produce sugar, shortening, toffee, tea, soap, bottles and Nile brand beer, as well as a 20,000-acre sugar plantation in Uganda that is their biggest holding, the brothers last year earned $1,400,000 on sales of $14 million. This year in Tanganyika, they fired up East Africa's first steel rolling mill and are building a brewery and candy factory. In Uganda, judiciously allied with the government's development corporation, they will also build...
...climax of a comic novel, the scene seems a touch strenuous. Here are 13 young women, some of them naked and lubricated with soap, desperately trying to squirm to salvation through a tiny bathroom window in a burning London house. Happily, no one excels Scots-born Novelist Muriel Spark at the satiric art of making the outrageous seem natural-and the natural outrageous. In The Girls of Slender Means she not only gets away with trial by hip-size in the bathroom but thriftily makes it a moment of religious crisis. After witnessing the scene, a male character joins...