Word: soaps
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Dates: during 1960-1969
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...Wide World of Sports (ABC, 5-6:30 p.m.). The Soap Box Derby from Akron and the Little League World Series from Williamsport...
...just outside Hollywood. Possibly recalling her hungry working-girl roles of years past, Doris is a pinchpenny; she makes the beds, empties the clothes hampers, and runs off brobdingnagian batches of tomato ketchup in the basement. When she gets an offer to appear on a television commercial praising Happy Soap for $332, Day spends a day before the mirror practicing different ways (surprised, sultry, sincere, brisk, cordial) to say "Hi, there, I'm Beverly Boyer and I'm a housewife . . ." Her winsome incompetence melts the heart of the Happy Soap king, who signs...
...Doris bubbles her way to the pinnacle of soapy success, Hubby Garner begins to go down the drain out of pure jealousy. The final gurgle comes when -unknown to him-the Happy Soap folks dig a swimming pool for Doris in the backyard where the driveway used to be. That night, whump! splosh! Garner goes down with his convertible as the sound track plays a snatch of sinking-of-the-Titanic music...
...think the railroads really need those firemen with their buckets-just switch from sand to soap and water...
...needles, thread, piece goods, fancy notions, buttons and furbelows, even snake oil, but these were what the pioneers needed - the thousand tiny common denominators of civilization. Most ended with little more than sore feet. But some who began as peddlers created American business dynasties: Samuel Pels of Fels-Naptha soap, Department Store Founders Adam Gimbel, Benjamin Altman and Marshall Field, and Meyer Guggenheim, whose family made a fortune in copper...