Word: soaps
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Dates: during 1960-1969
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Among the hard-living racing types, Clark is something of an oddball. He never smokes, rarely drinks, owns "two or three, I think" suits of clothes. He refuses to hire a business manager ("I don't want to be bandied around like some blooming new soap powder"), and once turned down a publisher's offer with a curt: "I just don't want to write a book." He regards racing as something akin to painting or music-an art, in which perfection is probably impossible but still worth trying for. Sometimes he worries about whether he likes...
...businessmen are in on the secret. The small army of researchers who analyze, appeal to, and reckon with children say that the 40 million Americans aged two to twelve strongly influence the spending of one consumer dollar in seven, and affect family purchases of everything from cars to soap. "Once children become impressed," sighs a Chicago advertising executive, "they are very successful naggers." Buy Me a Mushroom. To impress its Esso trademark on the youngsters, Humble Oil mails out thousands of bird houses, coloring books and popsicle molds among its "gifts of the month." Norge stimulated appliance sales by offering...
...customers who like to do their banking along with the family shopping, the San Antonio Savings Association has opened nine branches inside local Handy-Andy supermarkets, right among the soap and spinach. The Bank of Pasadena has a limousine service that carries banking directly to customers who cannot get to the bank; a small truck with a two-way radio wheels around town doing business for The Endicott National Bank of Endicott, N.Y. Chicago's Home Federal Savings and Loan can provide instant mortgage appraisals for telephone callers by dispatching a bank officer to their homes in a radio...
...frothed like lager beer, the blame was quickly pinned on the synthetic detergents in modern cleaning agents. They wash shirts gleaming white and they make dishes shine, but the bacteria that swarm in soil and sewage do not eat them with the same appetite they have for old-fashioned soap. Rejected by the bugs, the detergents sweep through sewage plants and seep out of septic tanks into the ground water. They are not poisonous, but who likes creamy froth on his drinking or swimming water? Humans have no more taste for the stuff than the bugs...
...kidnaped by bandits in 1920, and that proved to be his break; somehow he got his hands on part of the $25,000 ransom (at least the Mexican government, which paid the money, accused him of it), suddenly blossomed into a Prohibition bootlegger, then into textiles, cement, finance, soap, and a monopoly of movie houses...