Word: soaps
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Dates: during 1960-1969
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...FAUCETS. With rare exceptions, bathroom faucets all used to turn one way-counterclockwise for on, clockwise off-something a man with soap in his eyes could rely on as he groped for the hot water faucet in the shower. Then the designers got the modern impulse to get symmetrical, and devised matching handles that turned in opposite directions, toward or away from each other. No one knows which way is which until he tries...
...Biblical soap opera it may be, but Claudia's Letter is boffo in the California city of Pomona. This week, so the city fathers have decreed, the record will blare each noontime from loudspeakers along Pomona's new nine-block downtown mall. At least 15 Pomona churches plan to use it during Holy Week and Easter services, and some clergymen are treating it like a new Gospel. "It has a tremendous wallop and it just wrings you out," says Dr. Edward Cole of the First Baptist Church. "The first time I heard...
...studies singing, piano and music theory, attends modern-jazz dancing classes five mornings a week ("It makes me feel as if I had soap bubbles for shoes"), and "dabbles in watercolors and short stories." Says she solemnly: "The lives of actors are centered round such transient things. What career can replace the total growth within the self?" She lives in an old clapboard house in Beverly Hills, spends most of her between-class hours walking alone through the woods, her evenings listening to her 1,000-record collection or playing chess with a friend. "Yvette has this kind of relationship...
...Razor and Schick have produced copies, and Gillette is now preparing to assault the market. Finding themselves unable to keep up the pace against competitors with greater resources, some companies have chosen to sell their new ideas to larger firms. Even giant Monsanto, first into the market with a soap for automatic washers (All), eventually got out of the hotly competitive market rather than try to match the budgets of soapmakers...
...works out in their relations with Hilda, who is not just another dim blonde, but America herself. She has the "egg-smooth non-face of America," a soap-opera vocabulary ("I have no me inside"), and she is a tease: "I want you to want me though I have no intention of satisfying you." Finally, neither husband nor lover is the father of her unborn child; the real father, a former husband, died a few minutes after the conception. She stepped over his body and left the scene. In other words, she is "The Enemy" (of U.S. man), and identified...