Word: soaps
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...German family dynasty marketing Europe's best-known soap powder hold its own against the U.S. giants moving in on the Common Market? Konrad Henkel, 47, head of the Henkel Group that produces Persil, believes the answer is yes, though there may yet be a little soap-opera suspense. Henkel (1961 sales: more than $250 million) has lately seen more than 10% of the German detergent market grabbed off by Colgate and Procter & Gamble, who have been spending twice as much on advertising as Germans normally do. Konrad Henkel, who shares control of his company with eleven relatives, believes...
Manipulating masterfully, Miss Murdoch turns out a deft three-in-one book: a sort of combined superior soap opera, teddibly British novel of sensibility, and philosophical inquiry into reality...
...unpredictability and endlessly changing nature of his business. "We're a very restless crowd in the auto industry," he says proudly. "We're always under strain. This business wouldn't be any fun if we weren't under strain. It would be like selling soap or matches...
...amusing bits. A blond girl in a red coat sitting directly in front of me moaned delightedly every time one character opened his mouth. Obviously Mr. Brown has carefully dissected some fellow she knew very well, and I and everyone else had never met. The play, then, alternates soap opera with a monstrous in-joke. It is not a play that will be widely appreciated...
Gourmet's Delight. The reason for all the trouble is that most syndets are made of petroleum derivatives that are all but indestructible. Instead of breaking down in the soil and becoming food for bacteria as does soap - a nonsynthetic detergent made of animal and vegetable fats - the syndet remains active long after it goes down the drain, bubbling on and on through rivers and lakes and often seeping through the earth from septic tanks to well water (where its foamy presence may be a valuable warning that sewage is seeping in too). European waterways also foam with detergent...