Word: soaps
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Dates: during 1960-1969
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...issue. If there was indeed such a void, it is still yawning. Show's first issue offers the less than startling news that lower production costs could cure Broadway's ills and that ABC-Television is run by men with the creative imagination of soap salesmen; it profiles such familiar figures as Artur Rubinstein and Orson Welles; and it reintroduces that familiar technique in newsgathering-the taped interview. Show says it seeks "a limited quality audience," and the preponderance of ads from Manhattan stores and restaurants indicates that the audience may be limited indeed...
Meat is only the latest of scarcities under Castro. One by one, the abundant supplies of fish, pork, vegetables, rice, wheat, eggs, such consumer staples as razor blades, toilet paper and soap have disappeared from the shelves. Last month, to fight black-marketing, the government ordered that 15 articles-among them toothpaste, thread, and nursing nipples-would be sold henceforth only in government-designated stores. But what Castro cannot do by fiat is to end his own mismanagement, which has crippled Cuba's economy, or to overcome the stiff U.S. trade embargo, which makes matters very much worse...
...celebrated episode of The Hucksters, the novel's autocratic soap tycoon (fictional counterpart of Tobacco Baron George Washington Hill) demonstrated the impact of the hard sell with a simple gesture: he spat on the boardroom table. In many contemporary board rooms, the demonstration might have succeeded only in getting the chairman's shoes wet. Reason: the latest trend in office design is the tableless board room...
...huge waste-of-time land. There are usually stories about neurasthenic little animals that want to secede from the animal kingdom. There are tales about plug-ugly ducklings (human) who can't seem to acquire a friend until the sentimental fadeout page. For pre-teentimers there are soap operettas about girls "who never quite know how to talk to boys." The boys are usually busy talking to a pet moose or rocketing off to the moon. But at least, the cautionary yarns of the brush-your-teeth-or-mommy-won't-love-you variety seem...
Wherever she goes these days, blonde, curvy Lisa Howard, the American Broadcasting Company's only fulltime female reporter, runs into TV fans who want to know why she is no longer wringing out tears on a pair of daytime CBS-TV soap operas. "Acting is behind me forever," replies Lisa-but she is not completely right. Though she is a long way from The Edge of Night and As the World Turns, she still puts the soap-operatic arts to good use. Last week she was on the air seven times with breathless reports on everything from a welfare...