Word: soaps
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Dates: during 1960-1969
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Alma accepted the news of Cliff's hatred with a speech filled with soap opera bathos...
Yoshida early pushed Dentsu into radio and television production. In Dentsu's television studios, agency scriptwriters grind out soap operas, mystery thrillers (Mr. Himana Steps Out) and easterns (about sword-swinging samurai). By pio neering in commercial radio and televi sion, Yoshida was elected to the boards of 20 broadcasting companies-a fact that gives Dentsu a big edge in placing its programs and commercials...
...strongest element in the picture is the Hansberry script, which has the towering merit of presenting the Negro not as a theatrical stereotype or a social problem, but as an all-too-human being. For the rest, the film is a charming, passionate, superior soap opera in blackface...
...occasionally, in a contemptuous Freudian way, massage the nape of his socialite mother's neck with slender, manicured hands. Edge really goes for hands-only last year it disposed of a sadistic multiple strangler called Big Frank, who had an enormous pair of them. For his services to soap, Big Frank's hands were cast in plaster as if they were Stokowski...
...long mortal episode. It has a symphony orchestra-a villainess has set up an alibi at one performance. Only one human element, so essential to the life of man elsewhere in the U.S., is missing. No one in Edgeville-perhaps because it is designed for the serious or soap-buying sex -has a sense of humor...