Word: soaps
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Dates: during 1960-1969
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...chime more funereally than it did in the Nineties, most notably under the hand of Paul Dresser, songwriter (The Banks of the Wabash), monologuist, medicine-wagon minstrel and older brother of Theodore Dreiser. Dresser's He Brought Home Another might have qualified as the first great aria in soap opera...
...soap opera is an island. When Helen Trent died in June, the bell was really tolling for Ma Perkins, The Second Mrs. Burton and all their kin. Over the past decade radio networks have been steadily losing time to their affiliated stations (who prefer to schedule local disk jockeys, with whom they can make far more money). Across the country fewer stations scheduled network drama every season; sooner or later the "soaps" had to go. NBC scrapped them at the beginning of this year. Last week CBS announced that the last seven on the air would...
...nervous breakdown. In his 44 years with Lord & Thomas (most of them as sole owner), Lasker dominated U.S. advertising and cut the pattern for its grey flannel suit. Under his influence the public was introduced to irium and Amos 'n' Andy, to Kleenex, four-door sedans and soap operas. Yet Lasker was all but invisible: almost nothing was written about him, and two blocks off Madison Avenue his name is still virtually unknown. In this fine and affectionate biography John Gunther has gone far to display Lasker for the first time...
...Most books thought up by publishers or moviemakers and farmed out to authors. Irving Wallace's The Chapman Report, old publishing hands insist, was hatched by Victor Weybright of the New American Library and reads like the hack job it is. Rona Jaffe's soap-slick The Best of Everything was written to the specifications of Film Producer Jerry Wald. It is possible to write a non-novel without any lightning from Olympus; Henry Morton Robinson accomplished it this year with Water of Life, a book he thought up all by himself as a cynical imitation of Taylor...
...beard just like Karl Marx," the little tailor becomes an "inexorable" Marxist literary critic. As pundit of proletarian literature -which is what Ehrenburg himself became after he ended his Paris stay in 1940 and went home-Lasik writes a preface for a socialist realist novel about romance in a soap factory ("Dunja yielded to the beat of new life, and whispered, blushing slightly: 'You see. we have surpassed pre-war production figures. Sizzle soap, sizzle...