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Word: soaps (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...youngster in The Bronx, Composer Stanley Silverman was fascinated by the blur of sounds he got from spinning a radio dial. Pop tunes, speeches, symphonies, soap operas-all jostled each other in a way that struck Silverman as symbolic. "I decided," he says, "that life itself is like switching the dial of a radio...

Author: /time Magazine | Title: Opera: Spinning the Dial | 8/16/1968 | See Source »

Back in 1849, when Henry Charles Harrod opened his shop purveying tea, soap and candles in Knightsbridge Village, highway robberies were still common in the area. Today, Knightsbridge is one of London's swankiest sections and the most visible evidence of the tea merchant's modest business venture, a domed and terra cotta Victorian version of a Spanish castle, stands right in its midst. "Just about every visitor to London goes to Harrods," boasts the store's 31-year-old chairman, Sir Hugh Fraser, who succeeded his father two years ago. "It ranks with Buckingham Palace...

Author: /time Magazine | Title: Retailing: What Brings Them There | 7/19/1968 | See Source »

...LIFE TO LIVE (ABC, 3:30-4 p.m.). Soap operas don't necessarily have to wash all white any more. In this new serial set in and around Philadelphia, one of the central figures is a black intern who wants to live it like it is. Premie...

Author: /time Magazine | Title: Television: Jul. 12, 1968 | 7/12/1968 | See Source »

...THEATER OF THE ABSURD. A beautiful girl gets into the back seat of a Rolls-Royce,takes off her clothes and climbs into a bathtub brimming with Calgon bath oil. The Dash soap man butts into conversations and flings laundry at innocent people. "Louise Hexter," he commands, "start wearing cleaner blouses!" The shaming, the touch of half-suppressed hysteria, is unsettling. Another instance of the absurd involves the flamenco dancer who stomps the living daylights out of a Bic ballpoint pen that has been attached to his heel. Here the effect is different. One remembers all the other similar nonsense...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...SURREALISM. This is usually mixed with metaphors come to life: the real dove that turns into a bottle of Dove liquid soap, the Ultra Brite girl who brands strangers with long-distance kisses. There is also an element of "I can do anything you can do" worse. Thus when Aerowax ricochets machine-gun bullets off its "jet-age plastic," another brand looses a stampede of elephants to trample over its "protective shield." The surrealistic approach often has a certain childish charm at first, but with repetition it quickly palls...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

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