Word: soaps
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Dates: during 1970-1979
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...heavy makeup and flashy jewelry, resembling Priscilla or Davis' girlfriend, Karen Master. They chew gum and file their nails during the proceedings. During the recesses, they talk of their fondness for the various participants, especially the darkly handsome Davis, as if they were favorite characters on a television soap opera. Says one spectator, Mrs. Texas Methven, a middle-aged retired secretary: "I'm praying for him. He's a good businessman and looks nice. He'd be a good Christian if he could settle down with Karen." One popular pastime is comparing Karen, 29, who nervously...
...largely scattered among thousands of small establishments. Unions have shown little interest in signing them up because they figured that the costs of an organizing drive would not be repaid by the dues from workers in, say, a boutique. Beyond that, says Glenn Watts, head of the Communications Workers, "soap box speeches outside the factory gate will not work any more. The American worker is more educated and has to be approached...
...identity couples who buy for 'me' rather than 'we,' " says Larry Light, an executive vice president of BBDO, the advertising agency. "They don't buy as a family. We have to sell to them as individuals. Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products, but explains, "We are still in the discovery stage as to how this market should be tapped...
...debate at the A.B.A. Convention, however, was heated. Quoting from Thomas Jefferson's diary reference to "soliciting pettifoggers," Joe Stamper of Antlers, Okla., urged his fellow lawyers not to "equate legal services with soap and breakfast foods." But Roger Brosnahan, chairman of the A.B.A.'s Commission on Advertising, argued that "television advertising is not abused where it is permitted. The purpose of legal advertising is not to enhance the incomes of lawyers but to inform the public...
...communal group's lifestyle soon brought objections from neighbors. Members refuse to bathe with soap, and many wear their hair in unkempt dreadlocks. They "recycle" their refuse by dumping it in the yard, a practice that attracts hordes of rats. MOVE mothers give birth naturally, biting off their babies' umbilical cords. Their children do not attend school and usually go naked-even in winter. Members also reject burial; at one point they showed reporters the shriveled corpse of a month-old baby who had died from undisclosed causes...