Word: soaps
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Dates: during 2000-2009
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...themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...Jeffrey Abrams), and his early work--middlingly received movies like Regarding Henry and a credit on the asteroid thriller Armageddon--didn't show much innovation. But in 1998 he premiered Felicity, a WB series about a soulful college girl that had more character depth than your typical teen soap and less self-seriousness. It also proved his eye for casting: he plucked Keri Russell from out of nowhere to play Felicity; Garner, then unknown, had a supporting role. (Lost likewise discovered Evangeline Lilly as the stunning, and stunningly tough, fugitive Kate...
...some time to come--and not just food, water and medicine. "They've lost everything. You'd be surprised--they need little things we don't even think about in our daily lives," says Gail Neudorf, deputy director of emergency and humanitarian relief for CARE USA. "Things like soap, washing powder, buckets, bottles for water so you have a clean container to keep water in, cooking utensils, sleeping mats, clothing, blankets, diapers, sanitary pads, matches, candles, lanterns, cooking fuel. In time, we'll look at getting books for kids out there, school kits." Then the survivors will need another army...
...people who want SARAH JESSICA PARKER to wear more clothing. Some Israelis got upset when images of the Sex and the City star sporting a slinky dress that exposed arms, back--and even a little thigh--started appearing on billboards around their country. Unilever quickly cleaned up its Lux soap ads by pasting a more modest dress on top and joked that Parker was bundling up for winter. Just, please, for mercy's sake, say they didn't touch her Manolo Blahniks...
...Brooks is more original than that—the thing that connects these two very different people is their similar sensibilities. This is what makes Spanglish such a good film. Its plot speaks in the language of a made-for-TV movie, only it foregoes the hyper-melodrama and soap operatics for subtle realism. You’ll see sitcom style antics but they’ll seem like real situations for real characters that you care about. The delicate balance of it all is just quite stunning—Brooks is one hell of a filmmaker...