Word: soaps
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...founder of Balaji Telefilms, a soap-opera production company, Kapoor, 27, is the queen of Indian TV. Four top shows on India's leading network are Balaji soaps, and ad rates on the highest-rated programs just hit a record $31,000 for 30 sec. Balaji has earned the prestigious Emerging Company of the Year award from the Economic Times of India...
...Nidal's legend relied as much on rumor as on his brazen acts of violence. His story is so riddled with reversals and lies, it is soap operatic, almost impossible to follow unless seen one installment at a time. Indeed, his various enemies are still arguing about whether his death, announced last week by Iraqi officials, was a murder or a suicide. The Iraqis claim that he shot himself in the head in his Baghdad quarters when they came to arrest him for spying for an undisclosed Arab nation. But Arab media reports and Abu Nidal's followers insist that...
...drugs without disclosing that they have been paid by the drugmakers. Marketers give expensive sneakers, colognes or even cars to young trendsetters on college campuses, at the fringes of show biz or at hot nightclubs with the understanding that they will use and talk up the products. Producers of soap operas and sitcoms and even best-selling author Fay Weldon take money to build plots around a certain brand of makeup or jewelry. In an age of rising media saturation and sinking corporate credibility, the theory is that marketing is most effective when you don't know that...
Falling in love with fiction is a favorite LaBute theme; in Nurse Betty, which he directed but didn't write, the heroine convinces herself she is a soap-opera character. In Possession, the literary detectives Roland and Maud are stand-ins for any novel's attentive reader. Turning the pages, we become involved in a vicarious espionage of the heart and then surrender to the spell of fantasy made real through a weaving of words...
White's first career break, though, was as a writer for the WB's more well-scrubbed teen soap Dawson's Creek. "That was very difficult for me because it was about people who are better-looking than the normal person and more eloquent, and they live these more exciting lives," White says. "To me, watching that kind of thing is oppressive." But he does have a commercial streak. Orange County was a rare, mature teen comedy with well-drawn characters and a surprising message: an aspiring teenage writer (Colin Hanks) discovers he doesn't have to escape his suburban...