Word: soaps
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...been a bad ratings year for the network, which had to sit by and stew while bigger networks raided its youth niche with reality shows. In the ultimate WB indignity, it was Fox that landed last year's hot teen soap with "The O.C." Network CEO Jordan Levin flatly apologized to advertisers, in particular by practically promising to commit ritual suicide for having decided, last year, to focus on scripted rather than reality shows. "We will never make that mistake again," he pledged, mustering as much contrition as an entire administration did over the Abu Ghraib scandal...
...Nauru, says 23-year-old Finea, ?all people talk about is what we?re going to eat and what the President is doing.? Soap is now a luxury and Finea, a cleaner, hasn?t been paid since February. And if money doesn?t arrive? ?I don?t know,? she says with a small laugh. ?Maybe we?ll all drop dead...
ROBERT POLET Trading Up Luxury-goods maker Gucci shocked the fashion world when it picked Polet, 48, as its new CEO, since the Dutchman had spent his career at Unilever, a purveyor of low-brow brands such as Lever 2000 soap and Birds Eye peas. Polet has big, fancy shoes to fill at Gucci. Outgoing CEO Domenico De Sole is credited, along with designer Tom Ford, with reviving the empire. But Polet is a brand builder too. In his last post as president of Unilever's $7.8 billion frozen-foods division, he raised profit margins 70% in a little more...
...proper can't-give-it-away ending. "I really like the idea of songs that talk to each other," Skinner explains. "I felt like I wanted to make an album that would feel incomplete unless you had the whole thing." The album is sort of a stoned soap opera. On Blinded by the Light we swim in Skinner's stream of consciousness - in a club, on his own, taking his first ecstasy pill of the night: "Right, I'm going to plan/ I wish the bouncers would go away/ Borrow water off this man/ Here goes nothing...
...Political candidates are seen in many ways as a product today, so the process in a lot of ways is similar," says Don Hinman, a data-quality expert at Acxiom. But you can't always sell candidates like soap. Rules of branding don't apply when your product changes his policies every two months. If a party doesn't have a strong candidate with a resonating message, no software in the world will solve that problem. In a nation split down party lines, though, any gain contributed by fancy systems or any loss caused by glitches or misinterpretation could alter...