Word: soaring
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BBDO's rebound has netted Charlie Brower far more than he lost. This year BBDO will soar past its 1959 billings to reach an alltime record estimated at $235 million. Charlie Brower intends to make billings even bigger by exporting his smart sell. Last week he was off to London to give aid and comfort to BBDO's first overseas branch. He spent a night on the town, wrote a presentation before dawn, and sewed up a new campaign for Britain's Double Diamond beer before lunch...
...better or worse, air defense in Canada is inextricably tied to the U.S.'s ill-starred Bomarc B antiaircraft missile. Conservative Prime Minister John Diefenbaker has found it to be mostly worse: every time a Bomarc B failed to soar from its test pad at Cape Canaveral, Canada's Liberal and CCF (socialist) Opposition parties gleefully assaulted the Bomarc as a dying bird. In the process they winged Tory plans to rely on two Canadian Bomarc bases and nine aging squadrons of CF-100 interceptors as the country's only home defense against the bomber threat...
...Cannes, skindivers soar around beds of jeweled coral-reds, violets, purples, yellows-in pursuit of sea bass and mullet. In Australia they prowl the caverns of the1,250-mile Great Barrier Reef, or play tag with the gregarious seals that frolic off Carnac Island. Near London, divers happily muddle through the ooze of a dank lake in Black Park...
...Bronx get classroom credits in diving, can pick up pointers by watching Sea Hunt, a television underwater adventure series starring Real-Life Diver Lloyd Bridges. Equipment sales of U.S. Divers Co., American licensee for Cousteau's Aqua-Lung, tripled from 1957 to 1959, are expected to soar another 75% in 1960 alone...
...annual cost of U.S. higher education hits an expected $9 billion by 1970, voluntary support must soar to $1.9 billion a year. Yet this gift goal is no mirage. In its third biennial survey, the Council for Financial Aid to Education reported this week that 1,071 colleges and universities in 1958-59 received gifts totaling $751.4 million, a 20.7% hike over -9 56-57-The pattern of giving was especially interesting. Loyal alumuni were the biggest source (20.3%), and even the graduates of tax-supported state universities gave more than ever before; Indiana alumni gave $2,032,435, followed...