Word: sobe
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...know, you see all these people here to eat burgers, and these food festivals like SOBE and Aspen and the New York Wine and Food Festival, and this whole food explosion taking over our culture ... I have to ask you: Why? Why has food become so important to us now? Food matters. It ... It appeals to all of your senses, it gives you instant gratification. You take a pile of raw ingredients, and you turn it into something sensual and meaningful that expresses who you are and the flavor of your life. And if you share it with other people...
...Cargill received certification and sells Reb A to beverage and food companies as an ingredient. Whole Earth Sweetener Co. also received certification; PepsiCo, which co-owns the PureVia brand, uses Reb A in Trop50 and SoBe Lifewater...
...second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl commercials...
Guarana: a serious stimulant, it comes from the guarana seed that grows in the Amazon and contains a substance much like caffeine. (AMP, Whoop Ass, SoBe...
Inositol: an isomeric alcohol that is similar in construction to simple carbohydrates; promoted as giving a sense of “well-being” and found to lessen depression in an NYU Medical School study. (SoBe, Jones Energy...