Word: sobe
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Dates: during 1990-1999
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...SoBe Wisdom drinks contain ginkgo biloba, St. John's wort and, according to the label, are said to "sharpen the mind" and promote "focused thought...
...Last year, SoBe CEO John Bellows said to Time Magazine, "Coke had cocaine when it started. What we have in our product are legal highs, things that make you feel better and perform better...
...There's no way the consumer can know if any of these beverages are really doing all that they claim to do," said Dr. Gabe Mirkin, associate professor at Georgetown University Medical School, to Time. For example, it takes six bottles of SoBe Wisdom to reach the amount shown in clinical studies to reduce stress...
...slice of the $20 billion U.S. beverage market--but the one that's growing fastest. Sales are expected to reach $100 million this year, up from just $20 million in 1997. Most of the products are teas and juices mixed with a variety of herbal, mineral and vitamin supplements. SoBe Wisdom, for instance, contains ginkgo biloba, St. John's wort and gotu kola, which, the label says, promote "focused thought" and "sharpen the mind." Hansen's "d stress" (kava kava, St. John's wort and tyrosine) is supposed to help you "chill out naturally." Fresh Samantha's Super Juice...
...putatively healing potions contain little more than trace elements of the prominently mentioned herbal ingredients, says Mirkin. For example, in order to take aboard the dosage of St. John's wort that clinical tests have shown to reduce stress, one would have to drink six bottles of SoBe Wisdom a day. Which SoBe wouldn't mind...