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Word: soberly (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...profits." ¶CJ Coca-Cola President William E. Robinson, just back from a swing through company plants around the country: "With the availability of goods high and profit margins smaller, the consumer goods industry has the most competitive year we have seen since the war. But I found a sober, realistic, serious optimism that is based on a hardheaded analysis of conditions in every region...

Author: /time Magazine | Title: STATE OF BUSINESS: Passing the Peak? | 4/1/1957 | See Source »

...Prudential was not seriously involved in the great scandals. Founded a quarter of a century earlier by a sober, bookish young man named John Fairfield Dryden, it did its first business in "industrial insurance" for the workingman, policies that cost only pennies a week for up to $500 worth of life insurance. By 1911, when Founder Dryden died, it had 10 million policyholders on its rolls, soon afterward started shifting over from a stock company to a mutual operation owned by its policyholders...

Author: /time Magazine | Title: INSURANCE: Chip off the Old Rock | 3/18/1957 | See Source »

...only one to win the name and tabloid fame of a moneyed playboy is big (6 ft. 3 in., 235 Ibs.), genial Winthrop Rockefeller, 44. The details of his life and marital woes-gleefully chronicled in the nation's press-have attracted as much public attention as the sober hard work of all his brothers combined. Four years ago, hoping to get away from it all, Winthrop forsook the cabarets of Manhattan for the hills of Arkansas. There, on a ridge 50 miles from Little Rock, he built a magnificent, $1,500,000 cattle farm called Winrock, from which...

Author: /time Magazine | Title: Business: Arkansas Catalyst | 3/11/1957 | See Source »

...bubble reputation the satiric point is apparently intended to prick. But the bubble is never blown; from the first scene, Niven is represented as little more than a passive scratching-post for a pack of pampered cats. But suddenly, in the last scenes, he turns into the father image-sober, sound, sententious, and yet as modern as a cubist grandfather's clock. In the meantime, the moviegoer has weltered through a series of vaguely amusing scenes that go nowhere almost as fast as the well-known labyrinth dream...

Author: /time Magazine | Title: Cinema: The New Pictures, Mar. 11, 1957 | 3/11/1957 | See Source »

...fans he ripped his pants straddling his big fiddle, played on anyway. Haley's disk of Rock Around the Clock has become the first record to sell a million copies in Great Britain. And even the more dignified of the British papers have stopped viewing him with sober-faced alarm. Said the Times last week: "Mr. Haley pounds his guitar without mercy . . . But there is nothing sentimental or morbid about his songs. His pelvis wriggles, not with care (as does that of his rival Mr. Presley) but with purest joie de vivre...

Author: /time Magazine | Title: Music: Roll, Britannia! | 2/25/1957 | See Source »

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