Word: soberly
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Dates: during 1970-1979
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...very few times that lacocca came close to having egg on his face. After 32 years with Ford, the plain-spoken son of an Italian immigrant was a Horatio Alger-hero on wheels, a paradigm of upward automobility. Yet unlike others who have risen through the sober, polyester-clad ranks of America's most important industry, lacocca is perpetually outspoken, fashionably dressed in European worsteds and as obviously at ease in a barroom throbbing with used-Ford salesmen as in a hearing room full of Senators. If humans can be said to have automotive analogues, lacocca suggests nothing...
...advice to writers contains both wit and sober utility: "Avoid haphazard writing materials. A pedantic adherence to certain papers, pens, inks is beneficial . The more circumspectly you delay writing down an idea, the more maturely developed it will be on surrendering itself. Speech conquers thought, but writing commands it ... Never stop writing because you have run out of ideas. Literary honor requires that one break off only at an appointed moment . . . Avoid everyday mediocrity. Semirelaxation, to a background of insipid sounds, is degrading." Benjamin ends his list with "The work is the death mask of its conception...
Since productivity is a key indicator of a nation's economic vigor, the figures issued last week by the Labor Department made sober reading. According to the study, 25 of 66 major industrial groups showed outright declines in the hourly output of their workers in 1977. As a whole, the rate of rise in productivity in the manufacturing sector slowed markedly last year to only 2.2%, vs. 6.8% in 1976. The biggest drops were in clay-working (down 7.4%), grain-milling (7.1%) and footwear (4.3%) industries. Productivity in the coal industry fell...
John Savage, 27, Forman's leading man, agrees. He plays a sober, clean-cut student activist who gets drafted and is brought to today's be-in by freaky friends for a preinduction fling. "The spirit of the '60s is only something to feel good about," says Savage, displaying all the articulateness that distinguished the youth of that period. "These kids ... some of the memories are happy," he adds, and his eyes mist over with happy memories...
...Energy Research and Development Administration last summer, many Americans were outraged by the possibilities inherent in a tactical nuclear weapon. Although this outcry seems to have dissipated over the winter, anesthetized by the swirl of military and diplomatic gibberish surrounding the arms race, the neutron bomb nonetheless demands sober consideration. The weapon would be used to stop Soviet tank attacks in Central Europe, but the likelihood of such an attack appears increasingly dubious...