Word: soccer
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...said that one request came from a civil affairs battalion that had entered a Sunni area and found crowds of children armed with toy AK-47s. Insurgents had disbanded the soccer leagues, trashed soccer fields, and confiscated soccer balls, which they replaced with the toy rifles...
...Through Beyond Orders, the soldiers received hundreds of soccer balls, jerseys, and shoes, which they used to restart a soccer league for the children...
...McCanns themselves proved adept at keeping the story of Madeleine's disappearance on front pages throughout last summer. They secured an audience with the Pope, and enlisted celebrities like soccer star David Beckham to make appeals for the public to help find Madeleine. But the story went into overdrive early last September when Portuguese police investigating the crime named the McCanns as official suspects - a status they still officially hold...
...began his day playing on the company soccer team says it is time to leave. Despite the festivities taking place around him, Sälzer knows the caricature of a German is one of boring efficiency, "so we have to both exceed the cliché and be even more creative. We do much more than anyone else to excite our own people so they take [that energy back] to Mexico or Sydney or wherever they go," he beams. After all, he points out, every man has a suit, a shirt, a tie. Any company can have a show...
...swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25¢ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says author Smit: "It was the ultimate destination of a ride that had taken sports from jolly amateurism to unapologetic greed." Isn't that also known as competition...