Word: soccer
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...Knesset in the 1950s as a member of the Herut Party, a forerunner of the right-wing Likud. Ehud studied law at the Hebrew University of Jerusalem and was elected to the Knesset in 1973 as the youngest Likud member. Olmert launched crusades against corruption in professional soccer and, later, against organized crime. Israelis credit Olmert's generation with bringing transparency to the clubby, Old World atmosphere of Israeli politics. "We changed the rules of play," says Sarid...
...medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and COO. Reilly plans...
...minutes before the end of a soccer match last month between Spanish Primera Liga leaders Barcelona and rivals Real Zaragoza when Samuel Eto'o decided he'd had enough. Shouting "No mas!" the Barcelona striker turned abruptly and began to walk off the pitch. The chorus of ape noises from the stands at Zaragoza's Romareda stadium, which had sounded each time the Cameroon-born striker touched the ball, erupted louder than ever. Although the referee, other players and his coach eventually persuaded him to stay, Eto'o knew what he was doing. "This is a struggle beyond the football...
...following a spring-training regimen of muscle-stretching and flexibility exercises can be so important. Not coincidentally, the stretching regimen that most pro-baseball teams use may be the best way to go. Reason: baseball, compared with such physical-contact sports as football or such running-intense games as soccer, more closely parallels the average Joe's routines, according to Paul Fournier, strength-and-conditioning director of the Florida Marlins. "As in everyday life, we see a lot of muscle-use imbalance in baseball players," says Fournier. "Overuse of the right arm, for example, or more stress on one side...
...Soccer Fans...