Word: soccer
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...Mexico has been spurred by an unusual marketing campaign. Executives discovered that the HSBC name is a tongue twister in Spanish, so it launched ads to teach Mexicans how to pronounce the brand correctly. In one TV spot, a man in an HSBC tie leads a crowd at a soccer match in an H-S-B-C cheer...
...failing American actress, Nola Rice (Scarlett Johansson). As Chris grows both more successful in London society and more involved with Nola, he seems to be propelled by unnaturally good luck, until he is forced to make a critical choice between his two lives. Rhys-Meyers (the heroin-chic soccer coach from “Bend it like Beckham”) adroitly portrays one of the most fascinating characters in recent cinema. Chris is at once despicable and admirable, gripped by paranoia as he faces the temptations of wealth and beauty. Rhys-Meyers skillfully contorts his gorgeous face to convey...
BERLIN AND MUNICH For soccer fans, Germany is the place to be in June and July when the country hosts the World Cup for the first time as a reunified nation. The opening game will be played in Munich's new Allianz Arena, the final will be in Berlin's Olympic Stadium, and the rest of the games will be spread throughout the country. Apply for tickets now at fifaworldcup.com...
...Gorgeous Georgie Soccer's bad boy George Best, who died in November [MILESTONES, Dec. 5], was among the first to combine celebrity cachet with sports superstardom. His off-field antics were surpassed only by his dazzling skills as a player, TIME noted in a May 18, 1970, article...
...Schoolboys strive to emulate him. And girls by the thousands dreamily chant his name whenever he appears ... George Best is the name, and his fans hail him as the most glamorous, most electrifying soccer player ever to come out of the British Isles. Says Danny Blanchflower, a onetime soccer great in his own right: 'Best's movements are quick, light, balletic. He is a master of control and manipulation. And with it all, there is his utter disregard for danger.' Long of hair and short of temper, Best, 23, has been a marked man since 1968, when...