Word: soccer
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...Deal For Real? Buying David Beckham enriches Real Madrid's commercial prospects but may leave it poorer on the pitch. Rumors swirling around the Spanish soccer club suggest the arrival of the English star has upset Luis Figo, Madrid's spiky-haired Portuguese ace. Figo plays on the right side of midfield, Beckham's best position. Although Figo is by common consent the better player, insiders say he is worried the club may give his role to the new guy for purely commercial reasons. Rather than warm the bench, Figo is said to be looking for another team. Europe...
...satellite TV is growing by around 10% a year. Currently, M-Net has more than 1.3 million subscribers, 80% of whom live in South Africa. Those lucky few, and those who gather in bars and clubs to catch the latest broadcasts, are discovering a shared love of soap operas, soccer and especially African versions of reality-television shows such as Big Brother and Idols. "For the first time they're getting just African images, African people, African heroes, African music," says Carl Fischer, head of local production at M-Net. "It makes business sense: African content attracts subscribers." Big Brother...
...scored a reported $90 million seven-year deal with Nike even before playing one game as a pro. But James is not the only teen phenomenon to attract big corporate bucks. The same week Nike settled James' deal, the company reportedly paid $1 million to sign up Ghanaian-born soccer star Freddy Adu, who just turned 14. (Nike will not confirm exact figures.) He has been hailed as the next Renaldo--and maybe even Pele--but for now he's the rising star of the U.S. under-17 team. "Nike builds brands around star athletes," says IMG sports agent...
...CHOW, 40, Hong Kong's king of comedy; a deal with Hollywood studio Columbia Pictures to co-produce a movie set in China; in Los Angeles. Tentatively titled Kung Fu Hustle, the film is scripted by Chow, who will also play the lead and direct. Chow's 2001 Shaolin Soccer, Hong Kong's biggest box-office hit ever, is scheduled to be released in the U.S. in August by Miramax...
However, an injury suffered during his senior year of high school threatened his soccer career at West Point. He played JV his first year and gradually climbed his way up the ranks to earn a starting position on the varsity squad by his junior year...