Word: soccering
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...contrast, when I pulled off of U.S. Highway 90 in Pascagoula, Miss., to watch the USA–Italy game, the patrons in the roadside bar didn’t seem to know as much about soccer as their Cantabrigian countrymen, but at least they knew who to root...
...future. On the whiteboard were the names of five possibilities for the company's next big sponsorship push. Two of them, the NFL and the NBA, were in sports where Nike was well established, but the other three represented worlds where Nike was all but unknown: the Brazilian soccer team, the New Zealand All Blacks rugby team and a teenage golfing phenom named Tiger Woods. Wall Street was waiting to see what Nike would do to follow up Michael Jordan and the enormously successful Air Jordan line of footwear. When the company announced that it had signed a multiyear, multimillion...
...benefits. "In our research we have found that any change in attitude works best when the tone at the top stipulates what the corporate culture will be," says Karen Sumberg of the Center for Work-Life Policy in the U.S. "If taking time to go see your child play soccer is O.K., and you see that the man or woman at the top does the same thing, then the culture will start to shift in that direction...
...place in this long-divided land. When off duty, says Fitzpatrick, "I don't tell people I work for the police. I tell them I'm in court services." Simpson, like many other officers, declines to say whether he's Catholic or Protestant. But in Belfast, even one's soccer team can reveal identity: most Glasgow Ranger fans are unionist, most Celtic fans nationalist. Simpson avoids this and just says he's a fan of neutral Liverpool...
...subconsciously biased in favor of the home team. Ryan H. Boyko ’05, a research assistant for Professor of Psychology Marc D. Hauser in the department’s Cognitive Evolutionary Laboratory, led the examination that spanned a 14-year period in England’s Premiership soccer league. He found that the fans do indeed spur teams on to victory at home games—but they do so by influencing the referees rather than the players. “People assume that most, if not all of their home advantage is that as fans, they...