Word: soccering
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...Major League Soccer (MLS) sank its cleats into the U.S. sports scene as an upstart 10-team league in a nation weaned on a different type of football. But MLS has steadily grown since its inception, and on March 18, the league announced it would award its 17th franchise to Vancouver, which in 2011 will become the second Canadian city to field a club. With its 14th campaign about to kick off, TIME spoke to Commissioner Don Garber about the league's growth, its goals, and its most famous player, David Beckham...
...meaningful professional sports league in America. It means that we are important in the lives of our fans. Our teams resonate in their communities and have a deep connection to the local fan base. We have a presence on television for all our games. Most importantly, soccer will have become an important part of the lives of many Americans, and MLS will have been a big driver of that. (See TIME's Pictures of the Week...
...whether they're in Canada, in large markets, or in small markets. At this point, what we're trying to do is build a passionate fan base. One of our most successful teams is in Toronto, and nobody really thought years ago that that would be a successful pro soccer market. It's got 16,000 season tickets on a waiting list and sells out every game. We need to go where the fans are and continue to think about how we create a geographic footprint that makes sense...
...imagine one of the challenges of building a league from scratch is marketing the game as an attractive career destination for the very best athletes. How is MLS planning to position soccer, in this respect, against the NFL or NBA or Major League Baseball...
Giansanti, of course, had other subjects: World Cup soccer stars, Formula One racers, African tribesmen. He also took searing photographs of the aftermath of the 1985 terrorist attack at Rome's Leonardo da Vinci airport. His last major project was a series of portraits of people he described as Italy's unsung stars in such fields as law, education and geology. But he will be remembered for two things: the death of a premier and the life of a pope...