Word: soccers
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Dates: during 2000-2009
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...women's clothes for themselves, according to Nelly Kennedy, head of global lifestyle p.r. at Adidas. The company now hopes a new line by Porsche will satisfy male consumers. Of course, there are limits; few luxury brands will want to associate with mass-appeal sports like soccer - especially when players misbehave. But for those trying to promote an image of elegance, graceful sports will continue to beckon. Says David Lauren of his company's Wimbledon sponsorship: "It feels like [we've] always been here, or always should have been here...
...Cinderella-free, all-soccer-power battle for July 9's final. Whoever lifts the trophy, Germany has won: its Willkommen has been warm, and after decades of postwar ambivalence, its people have worn their colors with pride...
...football hopes stay alive, expressing one’s pride of place is intensely satisfying, and contributes to building valuable community cohesion.Curiously, in each case, some kind of catalyst is needed to make individuals embrace their long-lost identities. As superficial as cheering on one’s national soccer team, or drunkenly taunting one’s collegiate rival may be, these experiences release the repressed identities that Germans and Harvardians alike traditionally conceal.After every Harvard-Yale game, we put away our Harvard hoodies and baseball caps and return to our rivals’ insignia-wear. Buzz, excitement...
...Goals tallied by soccer legend Ronaldo in Brazil's 4-1 win over Japan last week, which brought his career World Cup Finals total to 14 and tied him with Germany's Gerd Mueller as top scorer in Cup history...
...Once again, the U.S. team was supported by a boisterous group of U.S fans, who had gathered in the old city of Nuremberg before the match to enjoy what has been uncharacteristically warm weather. Then, around 2 p.m., Sam's Army, the U.S. soccer team's supporters, paraded down the Konigstrasse, the main street in this ancient town, flags waving and drums drumming. What a surreal site that was, given that Hitler's National Socialists had used the very same streets, for some their propaganda rallies. The history was obviously lost on the Americans, but needless to say the trooping...