Word: soccers
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Dates: during 2000-2009
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...trying to pump up its image. Over the past year, legendary boxer Muhammad Ali and rapper Missy Elliott have appeared in marketing campaigns. The firm has also hired Stella McCartney and Yohji Yamamoto to design sportswear. But Nike is aggressively challenging Adidas on its home turf of European soccer. It has signed up more than 40 clubs, including Manchester United and Barcelona. With its move to acquire Reebok, Adidas hopes to show that the athletic shoe is on the other foot. - By Peter Gumbel Oiling Russia's Markets Foreign and Russian traders experienced a bout of seemingly rational exuberance last...
...look cute. These days they do standing backflips and other moves that require a high degree of athleticism--and endless practice. "Cheerleading is one of the hardest things you can do," says Breanna Oviedo of Euless Junior High near Dallas. She should know, since she also plays basketball, soccer and softball and runs track. Her squad mate Monica Brigham, also a soccer player, shows off wrist injuries from lifting the lighter girls for stunts. "They sell a T shirt that says ATHLETES LIFT WEIGHTS, BUT CHEERLEADERS LIFT ATHLETES," she says proudly. The Euless squad practices four times a week...
...brink of anarchy. In one corner girls pouring orange juice giggle contagiously as the juice spills on the table, carpet and doughnuts. In another corner a number of boys are exploring ways to injure themselves with folded metal chairs--like swinging them at one another. A soccer ball zips past a hand-painted sign proclaiming Christ's love. The din of cracking voices gets even louder...
Another summer, another Asian fundraising tour by Europe's top soccer clubs. Cashing in on the game's popularity in the region, Real Madrid and Manchester United between them last week kicked their way through Hong Kong, Bangkok, Tokyo and Beijing, racking up multimillion-dollar appearance fees along the way. Lesser teams, too, are parading before Asian fans. Rotterdam's Feyenoord went to work in Nanjing late last month, and even Sheffield United, from England's second division of clubs, rounded off its own three-game tour of China last week. The team's big attraction? Veteran Chinese star...
...ABDUCTED. RUBEN OMAR ROMANO, 47, coach of Mexico's first-division soccer team Cruz Azul; by armed kidnappers; in Mexico City. Romano, an Argentine who led the club to a second-place finish this year, was ambushed while driving away from a practice session, according to eyewitnesses. A note found near a church demanded a $500,000 ransom. Sixty-seven people have been kidnapped in Mexico City so far this year...