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...surprising success of Eden is also a sign of how green concerns have become a daily part of British life. London broadsheets follow global-warming news the way their tabloid counterparts cover soccer and missing British children. The country's growing environmental industries were worth more than $50 billion in 2005, a figure expected to grow to $94 billion by 2015. And politicians on both sides of the aisle compete to look greener - David Cameron, the young leader of the Conservative Party, even changed his party's traditional freedom-torch symbol to an oak tree to trumpet his environmental credentials...

Author: /time Magazine | Title: The U.K. Takes Green to the Extreme | 11/16/2007 | See Source »

...girlfriend, who had managed to grab a seat, nods vigorously in agreement. The couple come often to this venue known for its faux thatched roof, green foliage and towering statue of a giraffe. Up the winding bamboo steps are groups of men huddled around tables to watch a soccer game on one TV. An equally large, but mixed-gender throng has gathered on the other side of the bar to catch the season finale of Big Brother. The crowd is rapt with attention, often bursting into laughter or exclaiming at the screens...

Author: /time Magazine | Title: Africa's Guilty TV Pleasure | 11/16/2007 | See Source »

Stuck for the perfect gift for a sports-mad loved one this Christmas? How about buying them an English soccer club? That's what the 20,000 plus members of online venture MyFootballClub.co.uk (MyFC) will get this year when they take possession of their very own team, Ebbsfleet United, following the completion of due diligence on the purchase of the non-league side. For around $70, "owners" will take control of all aspects of running the club - both on and off the field - by voting in online polls for player transfers, team selection and tactics. Starting line-ups are decided...

Author: /time Magazine | Title: Fantasy Meets Football in England | 11/15/2007 | See Source »

...class. If a group of people realizes they share a singular trait and rallies for it, Penn claims, they could make all the difference in the world. According to Penn—a former Crimson editor and the Clinton campaign strategist who in 1996 identified “Soccer Moms” as a key voting demographic—the 75 groups he dissects in “Microtrends” could have the same effect the Soccer Moms did. That is, each could potentially be the population that wins the next election or the demographic whose wallets advertisers...

Author: By Denise J. Xu, CONTRIBUTING WRITER | Title: ‘Microtrends’ as Fun as Microeconomics and Half as Relevant | 11/15/2007 | See Source »

...intrinsic distaste for Yalies goes unquestioned, but this long-standing rivalry had to begin somewhere. Seriously, why do we hate them so much? Back in 1869, Princeton and Rutgers played the first intercollegiate game of “football,” which bore a striking resemblance to soccer. Meanwhile, Harvard had been playing their own version, based roughly on the rules of rugby. Ever the football snobs, Harvard declined an invitation to hash out official rules for the game alongside Columbia, Princeton, Rutgers and Yale. It wasn’t until 1874, when Harvard played against McGill University, that...

Author: By Frances Jin, CONTRIBUTING WRITER | Title: Why Do We Hate Yale? | 11/14/2007 | See Source »

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