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...Beckham Rule"), which allows teams to designate one player whose salary doesn't count against the cap. Beckham topped their wish list because of his popularity in England, Europe and Asia, where his hairstyle and fashion sense can create instant pop-culture trends. Like Michael Jordan, Beckham transcends soccer, and the worldwide attention, as well as jersey and ticket sales, would make an immediate impact on the Galaxy and the MLS' bottom-line. But currently, the trend is in the other direction: Even the best American players in the MLS eventually transfer to European leagues, particularly the English Premiership, along...

Author: /time Magazine | Title: The Beckham Circus Comes to Town | 7/8/2007 | See Source »

...recent training session of the Los Angeles Galaxy found only four fans braving the 90-degree heat to watch the relatively anonymous soccer stars execute their training drills on a beautifully manicured field a few hundred yards from the 27,000-seat Home Depot Center. But the tranquility of those training sessions may be about to end, as fans, groupies and paparazzi jostle for a glimpse of the Galaxy's new signing - English superstar David Beckham. Starting with a game on July 21, the former Real Madrid "galactico" will put his creative midfield skills to work creating and scoring goals...

Author: /time Magazine | Title: The Beckham Circus Comes to Town | 7/8/2007 | See Source »

...Galaxy president and former U.S. World Cup star Alexi Lalas has brought Beckham to these shores in a repeat of what the New York Cosmos tried 32 years ago by bringing Pele to play in the now-defunct North American Soccer League. For leaving behind the top-tier clubs of Europe, Beckham will earn $250 million from a combination of sponsorship deals, merchandizing sales and a percentage of club profits...

Author: /time Magazine | Title: The Beckham Circus Comes to Town | 7/8/2007 | See Source »

...forwards. At a recent match against DC United, the Galaxy's Cobi Jones crossed several balls to attackers unmarked in the penalty box, only to see the chances he'd created muffed or sent to the 16th row. It wasn't a particularly pretty or productive brand of soccer. So what will happen when Beckham starts kicking the ball to open players and they start missing them? The English press will be ruthless, of course, but Lalas is confident. "He's going to be great and he's going to do things that many of our players...

Author: /time Magazine | Title: The Beckham Circus Comes to Town | 7/8/2007 | See Source »

...last place in its division, so the Galaxy hopes Beckham's arrival will give the team a much-needed boost on the field. The level of play will probably be better with the addition of Beckham, which is important for the league. Although there is a notion that American soccer fans are unsophisticated, MLS Commissioner Garber believes that the level of interest and soccer smarts is very high, and they expect the best when they watch a match. American soccer fans tend to watch English or European leagues on satellite or cable television, but with the signing of Beckham...

Author: /time Magazine | Title: The Beckham Circus Comes to Town | 7/8/2007 | See Source »

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