Word: soccers
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...league will soon announce expansion, with a new franchise going to Toronto. Garber expects to have 16 teams by 2010. He is more than aware that soccer in the U.S. has been more promise than delivery. But the global game in one of the most globalized countries now makes sense. "The people who don't believe never will," he says. "The people who believe always will. Now we're converting people who were on the fence...
...Soccer has forever been the game of the future in the U.S. No one realized in the 1970s, when the North American Soccer League (NASL) was a momentary sensation with the famed New York Cosmos, how far away that future would be. "The NASL generation is now reaching positions of power," notes Gazidis, referring to such people as ESPN programming boss John Skipper, who recently committed $100 million for World Cup English-language rights for the U.S. through 2014. "We're in the sweet spot...
...been going on for decades. It got to the point where you could be an officer on the front between Afghanistan and Pakistan, living in a tent for three years, hunting down bin Laden, and there could be a logistics guy back at headquarters who takes his kids to soccer practice on Saturday mornings and gets promoted faster...
...expletive-of-choice way. Those are the only possible human reactions to viewing Ping Pong, the underground Nike soccer ad that has dribbled around the Web faster than Pelé in his prime. In the spot, Ronaldinho, a Brazilian considered the world's best soccer player, laces up his new Nike cleats, the Swoosh as golden as his game, and then, from the top of the 18-yd. box, fires a soccer ball off the 4-in. crossbar. Before the ball touches the ground, he corrals the rebound on his chest, juggles the ball with his feet and repeats the feat...
...Oregonians are obsessed with claiming one last victory, in the beautiful game. For Adidas, a company started nearly 60 years ago by fussball fanatic Adi Dassler, a Nike victory on its home turf would be like the Swoosh-clad U.S. team knocking off Adidas-draped Germany in the finals. "Soccer is the lifeblood and the backbone of our brand," says Adidas brand president Erich Stamminger. "It's very, very emotional...