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Puma found success with such star athletes as Joe Namath and soccer king Pelé, who led the brand to superstardom in major arenas. Athletes such as Walt Frazier, Oscar de la Hoya, Martina Navratilova and Serena Williams followed suit, and Puma further revolutionized the category with the introduction of Velcro fasteners. Not content to stay in the stadium, Puma branched out, marrying sports with fashion in 1998 with a collection of Jil Sander--designed sneakers. Lines for Christy Turlington's Nuala brand followed, as did Evisu's True Love Never Dies jeans and collaborations with Philippe Starck and Alexander McQueen...

Author: /time Magazine | Title: Puma: Sole Survivor | 4/20/2006 | See Source »

...working constantly to entice next year’s crop of athletes to join our Ivy community here in Cambridge. As sports writers, sometimes we at the Crimson only get glimpses of this intricate and rules-laden world. Last fall, while covering the Crimson men’s soccer team, I waited patiently and observed (but did not eavesdrop) for five minutes after a game while Harvard coach John Kerr made a final pitch and said goodbye to a recruit who had been in attendance. Even as one season was winding down, Kerr—like every varsity coach employed...

Author: By Gabriel M. Velez, CRIMSON STAFF WRITER | Title: THE GIFT OF GAB': Recruiting Drama Has Place in Ivy League | 4/20/2006 | See Source »

...club co-president Jeffrey K.L. Ma ’07—“create a big splash, and show everyone else we’re serious.” Expect big competition from Carnegie Mellon University, a club that’s been on the robot soccer circuit since 1997. Yet with the banning of “vertical dribblers”—whose skills are “just too good,” according to CRFC member Prabhas Pokharel ’09—this could be anyone’s game. Regardless...

Author: By Elizabeth M. Doherty, CRIMSON STAFF WRITER | Title: Robo-update | 4/19/2006 | See Source »

...nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily designed to look like amateur footage, showing soccer deity Ronaldinho putting on a pair of sneakers and then, incredibly, nailing the crossbar with a soccer ball four times in a row. Some of the successes are accidental. For a while, one of the popular movies on Google Video was a 20-sec. clip of a kid falling...

Author: /time Magazine | Title: How To Get Famous in 30 Seconds | 4/16/2006 | See Source »

...connections that will allow them to collaborate on large-scale projects, instead of suffering in the doldrums of redundancy. It’s no surprise then that the most popular refrain from attendees called for more College involvement. Charles W. Altchek ’07, captain of the varsity soccer team, called the gathering “overdue” and Amy M. Zelcer ’07, president of Harvard Students for Israel, noted it was “something the College should’ve done in the past.”In the same week, the Leadership...

Author: By Michael B. Broukhim, | Title: A Co-Curricular Review | 4/13/2006 | See Source »

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