Word: soci
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Dates: during 1950-1959
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...become the French distributor of Italy's Fiat cars. When he ran into import and tariff troubles, he took over a small assembly plant in France. In 1934, after assembling 32,000 Fiats, he bought out a bankrupt auto factory near Paris for $300,000 and organized Simca (Sociéte Industrielle de Mécanique et Carrosserie Automobile). Gradually he loosened his ties with Fiat, and today Simca, while it still uses Fiat designs on a royalty basis, is Pigozzi...