Word: soci
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...become the French distributor of Italy's Fiat cars. When he ran into import and tariff troubles, he took over a small assembly plant in France. In 1934, after assembling 32,000 Fiats, he bought out a bankrupt auto factory near Paris for $300,000 and organized Simca (Sociéte Industrielle de Mécanique et Carrosserie Automobile). Gradually he loosened his ties with Fiat, and today Simca, while it still uses Fiat designs on a royalty basis, is Pigozzi...
...French fleas?" came the equally chill voice of the publicity man for the French Société Nationale des Chemins de Fer. "Has some new method, then, been discovered for establishing the paternity of a flea? Do these fleas, perhaps, speak with a French accent? To speak of French fleas? Monsieur, is that not going, quite possibly...
...kept control of them through two World Wars and innumerable political upheavals by means of a bewilderingly complex holding company, incorporated in Belgium, called SOFINA (Société Financieère de Transports et d'Entreprises Industrielles)* The value-and power-of SOFINA is Heineman's secret. But its five-year battle with March over Ebro makes E. Phillips Oppenheim's stories read like fairy tales. Says Dannie Heineman, with icy anger: "I'm no angel, but I've always been a builder. Juan March has always grabbed what he wanted. He wanted Ebro...
...With major holdings in some 50 U.S. and foreign power companies, the more important of which include: Campañia Argentina de Electricidad (CADE), which operates light & power plants in the Buenos Aires area; Mexican Light & Power, Ltd.; Belgium's Société d'Electricite de Rosario; Portugal's Compagnies Réunies Gaz et Electricité; and, in the U.S., the Public Service of of Indiana, Inc. and Central Illinois Public Service...
Bill Barbour has already set his gauges on bigger business radiations. Last week, with French bankers and industrialists, he set up Tracerlab's first foreign affiliate, France's "Saphymo" (for Société d'Application de la Physique Moderne), planned to start production overseas. For next year, Barbour, cannily aware of the atomic age's "uranium rush," already has a new product on the books: a portable radiation detector for prospectors...