Word: soci
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...gold patterns on the walls and easy credit. Here, 450 people - mainly women in their 20s - sit side by side in booths and field calls from Russians wanting to borrow money. Most of the time the answer they give is a resounding yes. Owned by the French bank Société Générale, Rusfinance is aiming to build a massive presence in Russia. Back in Paris, SocGen's chief executive Frédéric Oudéa even talks about Russia becoming the bank's second biggest market after France...
Rusfinance and Société Générale officials say they are working the crisis to their advantage and have increased the company's share of the auto-loan market. "We see this as an opportunity," says Lyudmila Bogushevskaya, director of Rusfinance's regional network department...
...alternative is also a serious possibility: if household spending and business investment drop sharply and exports don't take up the slack, Europe could be confronted with deflation of the sort that took hold in Japan in the 1990s. "We're somewhere between the two," says Riches-Flores of Société Générale...
...could remain sluggish for several years, weighed down by debt levels. "It was transfusions of credit that made the economy buoyant, but if there's no growth from credit now, what will support the economy in the longer term?" worries Véronique Riches-Flores, chief European economist at Société Générale in Paris...
...French companies on France's CAC 40 exchange posted cumulative profits last year of $133 billion, attesting to the efficient, globalized nature of the nation's businesses. When it emerged last January that accused rogue trader Jérôme Kerviel had allegedly cost his employer, Société Générale, $6.86 billion for uncovered transactions, more than just a financial scandal was revealed. The case was also concrete proof, should any have been needed, that the French no longer matched their mythic status as a profit-eschewing, socially minded alternative...