Word: social
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Dates: during 1980-1989
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...current series of Doonesbury strips, Michael's employer wants him to design advertisements to lure first-time, or "entry-level" smokers into a lethal habit. The contract promises big money, but his liberal soul protests. Should he serve God or Mammon--social responsibility or individual opportunity...
...some point, both for individuals and for institutional bodies, there comes a time when one must take a moral stand. Newspapers cannot hold themselves apart from this imperative because, contrary to what we might like to believe, we create social trends as much as we reflect them...
Like all members of the media, we already set limits on advertising, and in the past, we have, in fact, chosen not to run advertisements because we found them offensive to women and because they represented a contribution to a social discourse from which we could not, in all good conscience, accept money...
...acknowledging that we choose at different moments to print some advertisements and not others, we cannot avoid our resposibility for those we do publish. And although Eastern's statement is not overtly offensive, it contains political and social overtones that we cannot ignore...
...however, is the advertisement's deceptive attempt to ignore the deeply political issue of union busting that would be required to fly Eastern's $29 shuttle. Lorenzo would have us ignore the ethical issues surrounding the labor-management struggle. He encourages us to accept the advertisement outside of a social and political context--something we, and the strikers, cannot afford...