Word: social
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Dates: during 2010-2019
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...curriculum, diverse extra-curricular opportunities—Wilf tried her hand at everything from squash to DJing while in college—the “discipline of learning,” and “a real-life example of how a private institution can actually support important social values...
...that Republicans might catch, or even pass, the Democrats in technological know-how in the coming campaign season. The Brown campaign employed iPhone apps, YouTube videos, hash tags and Facebook to turn a long-shot, shoestring campaign into a much broader political movement. Coakley, says Rob Willington, Brown's social-media strategist, never knew what she was up against. "We ran circles around her," he says. "It was incredible." (See the best social-networking applications...
Video was a big driver for Brown. His YouTube views hit more than half a million in the weeks leading up to the vote, compared with Coakley's 51,000 views. And his social-media presence generated 10 times more Facebook fan-page interactions than Coakley's, according to a study released by the Emerging Media Research Council. As a result, Brown's name recognition zoomed in the closing days of the race, to 95% in a Jan. 14 survey from 51% in a Nov. 12 survey by Suffolk University...
...more than a numbers race. Using Ning, a social platform, Willington created the "Brown Brigade," Brown's own unique social network, which allowed the campaign to connect with grass-roots supporters. "You could also hook up with people in a brigade in your area," says Willington. The channel worked in all directions: Brown's staff could reach his supporters, his supporters could respond to him, and supporters could find one another to organize. The golden moment? The campaign raised $1.3 million in just one day by publicizing a fundraising blitz using those social platforms, well surpassing their goal...
Brown's campaign shows social technologies organizing "the passion and drive and power of an idea," says Ning CEO and co-founder Gina Bianchini...