Word: social
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...finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...
...shouldn't judge a book, etc., etc. There's what you may hear from friends. There's also this review. Obviously, none of this is a matter of life and death, but a decision will have to be made nonetheless. Sheena Iyengar, a Columbia University business professor and social psychologist, is concerned with improving how we deal with all choices. She examines decisions both minor--like choosing the beverages we drink--and monumental, including the dilemma of parents faced with whether or not to keep brain-damaged infants on life support. Through personal stories, her own experiments and other research...
CHANG JIWEN, a professor at the Chinese Academy of the Social Sciences, on the Chinese government's consideration of legislation that would make eating cats and dogs illegal...
...Alec Baldwin's duologue with their Facebook friends. It's doubtful people tuned in by the millions to see the Oscars' interpretative-dance number, in which performers did the robot to the score of Up. Or maybe they did, but to make fun of it together. (In a way, social media are better for bad TV than for good TV, like ketchup on a mediocre burger...
...call things like Facebook social media, but contrary to its image, TV is also inherently social, at least when it comes to big games, big galas or American Idol finales. People throw parties around it; they watch it to be able to talk to other people about it. Social media enhance rather than replace events like the Oscars and - important when DVRs let people record shows and skip the ads - make watching them in real time worthwhile so people can be in on the conversation. Because as much as we like to watch, we like to talk...