Word: socialism
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Dates: during 2000-2009
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...just big companies that are doing well by doing good. Increasingly, social entrepreneurs are starting companies rather than nonprofits, to capitalize on the power of the market to create public benefit. And some of these entrepreneurs are choosing to form "B Corporations," a new corporate structure that requires enterprises to build into their foundation strong social and environmental standards for their operations. More than 220 companies, whose combined revenue tops $1 billion, have become B Corps since their certification began...
...That's an impressive start but still a small number. Not everyone in America embraces the idea of corporate social responsibility (CSR) or ethical consumerism. Only 59% of the 1,000 largest U.S. companies have publicly available environmental policies. Fewer than 8% of companies go to the trouble of having a third party verify their CSR reports, which many consumers don't bother to read. As Jeff Swartz, CEO of Timberland and a leader in corporate responsibility, noted recently, "The vast majority of our consumers buy Timberland products because the shoe fits ... not because we maintain a measurably higher standard...
...household appliance on the basis of its energy rating or a product because they like the values of the company that made it. While they are particularly concerned about the environment, they are much more willing than the others to pay more in federal taxes to deal with social issues like universal health care. They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years...
...These days, some companies are cutting back on their philanthropy but less so on their CSR initiatives. The only thing that has sunk lower than the public's opinion of Congress during this recession is its opinion of business. Social responsibility is one way to get it back. Consumers too can make ethical choices. You may be stressed out by the economy, but your civic duty is starting to kick in at the cash register. Just don't let it end there. - With reporting by Jeremy Caplan...
...elect a black mayor in 1973, Atlanta has had African-American leadership ever since. However, this year, a white city council member is leading in polls over three black challengers, causing some to fret that her election could lead to a setback for a "black agenda" of racial and social justice...