Word: socialism
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...Rally your friends to support a good cause. Last year bloggers competing in the online equivalent of a walkathon raised more than $270,000 for DonorsChoose.org, which funds public-school teachers' requests for classroom materials. This year's Social Media Challenge starts...
...Twitter is becoming a hub not just for socializing but also for social action. And as silly as they may sound, "Twestivals" get people to meet off-line to help a local charity. For non-Twitterers, TimeBanks.org is spreading a form of reciprocal community service, including everything from day care to tutoring...
...America has always been a great laboratory of social innovation, from Ben Franklin's creation of the volunteer fire department and the lending library to the rise of online collectives like Wikipedia and Facebook. Usually it has been an invention, some innovation in commerce - the car, the lightbulb, the television - that has changed how we interact with one another as well as how we think of ourselves. We are again entering a period of social change as Americans are recalibrating our sense of what it means to be a citizen, not just through voting or volunteering but also through commerce...
...nature of the product but also its provenance that's prompting us to buy. Of the 1,003 adults we polled this summer, 82% said they have consciously supported local or neighborhood businesses this year. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. That's evidence of a changing mind-set, a new kind of social contract among consumers, business and government. We are seeing the rise of the citizen consumer - and the beginnings of a responsibility revolution...
...Corporate America has discovered that social responsibility attracts investment capital as well as customer loyalty, creating a virtuous circle. With global warming on the minds of many consumers, lots of companies are racing to "outgreen" one another, a competition that is good for their bottom lines as well as the environment's. The most progressive companies are talking about a triple bottom line - profit, planet and people - that focuses on how to run a business while trying to improve environmental and worker conditions...