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...nature of the product will make Maclaren's task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...

Author: /time Magazine | Title: Maclaren's Stroller Recall: A Stumbling Response Online | 11/9/2009 | See Source »

...trend in part to kids' increasingly sedentary lifestyles. As teens spend more and more time anchored before a screen - burning fewer and fewer calories each day - they're storing more of that unused energy as fat. Hence, the ballooning rates of obesity. (See TIME's video "Obesity and Social Networks...

Author: /time Magazine | Title: Teen Obesity: Lack of Exercise May Not Be to Blame | 11/9/2009 | See Source »

...essays posted on an Internet discussion group meant to counter a 2003 government attempt to reform "soft" (effeminate) male undergraduates. But documentary filmmaker Amir Muhammad, whose adventurous sideline Matahari Books publishes the title alongside a number of outspoken political satires, says that submissions soared during the wave of social optimism that followed opposition gains in the 2008 elections. (See pictures of Malaysia...

Author: /time Magazine | Title: Risky Writing from Gay Malaysians | 11/9/2009 | See Source »

Supported primarily by federal funds, the Philadelphia Parent Academy's "curriculum" runs the gamut from a 10-week math-literacy course to a multipart social-etiquette class to a one-day session on attendance and truancy that teaches parents about "compulsory education and attendance law." It's all targeted toward families in need: parents of children at low-performing schools and residents of housing projects and emergency shelters. Of course, there's no guarantee that the people who need these programs the most will actually take advantage of them - you can't force parents to care, no matter how many...

Author: /time Magazine | Title: To Help the Kids, Parents Go Back to School | 11/8/2009 | See Source »

Derrick Asiedu ’12, a Crimson editorial writer, is a social studies concentrator in Leverett House...

Author: By Derrick Asiedu | Title: Life in the Pen | 11/6/2009 | See Source »

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