Word: socialized
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Dates: during 1970-1979
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...husbands of the bride's mother at the wedding banquet? How to invite a homosexual couple for the weekend? There were few rules that applied to other new customs, such as living in coed dorms, coed jogging (should the man speed ahead of the woman?) and social soaking in hot tubs (keep eye contact at all times...
Civility was dealt a further crippling blow by what the author Tom Wolfe calls "The 'Me' Decade." The social crusades of the '60s (the civil rights movement, the antiwar campaign, the counterculture) broke up a lot of institutional furniture but left little to replace it in the mid-'70s except intense, aggressive self-regard. People went to classes to learn what frequently turned out to be bad manners, the assertiveness training courses that held that you have to be pushy to get what you want. Manners were not the message of Robert Ringer's 1977 bestseller, Looking...
...craving for standards of social behavior is obvious in the sheer heft of mail to advice columnists and in the success of table-manner classes for children in 800 department stores around the nation. Enrollment...
...lessons, begun by Marjabelle Young Stewart, a writer on etiquette, has tripled in the past three years. Publishers are rushing books into print to rehabilitate Americans' behavior and bring order to their vast social confusion. Columnist Ann Landers, with her wonderfully brisk "listen-cookie" style, has just come forth with a 1,212-page The Ann Landers Encyclopedia A to Z (abdominal muscles to zoonoses), which gets down to all sorts of nitty-gritty not only about social rituals ("Prince Philip, may I present my laundress Ruth Smith") but also about bedwetting, inverted nipples and nose jobs. Charlotte Ford, Henry...
Baldrige is the first social codifier to deal at length with the new and complex relations between men and the growing numbers of women arriving in middle-and top-management jobs...