Word: socialmedia
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...then moved to Palo Alto, Calif., in 2004 to turn it into a business. It subsequently threw open its doors to everyone and made the guts of its underlying code accessible to developers, creating a massive platform for applications. (And making some of those developers a lot of dough: SocialMedia, an advertising network that represents the apps makers, has paid out over $8 million to 1,000 developers in less than a year.) The network now has 80 million active members, surpassing rival MySpace in numbers of users...
...point. But I wonder if Google is too late - and old - for the social-networking party. "Google recognizes it needs to become more people-oriented, but it needs to add that to its existing platform. It's not at all native," says my neighbor, Seth Goldstein, who runs SocialMedia, an advertising network for social networks. "Facebook was designed from the ground up to render these complex and nuanced social relationships...
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