Word: sociologists
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...Confidence Gap: Business, Labor, and Government in the Public Mind, published just last year, Stanford University Sociologist Seymour Martin Lipset and Political Analyst William Schneider examined reams of survey research and concluded that an American malaise, a loss of faith in social institutions, was continuing unabated. Now, however, Lipset's view of the national climate has changed strikingly. "I think it will take some years for Americans to have digested the disappointment they felt over Viet Nam and Watergate," he says, "but I think we are witnessing a fundamental shift toward more positive attitudes about American institutions." Two-thirds...
...Reagan's campaign advertising, the theme of renewed national confidence is sounded more subtly and soothingly. "Americans are like any people," suggests Sociologist Lipset. "When they go to the doctor, no matter what is wrong with them, they want the doctor to tell them they're O.K." Last week the Reagan campaign bought 30 minutes of prime time on ABC, CBS, NBC and three large cable networks (total bill: $750,000) to air what may be the slickest, most ambitious political ad ever made. The centerpiece of the commercial was the 18-minute film used to introduce Reagan...
...talking electronic game chides a child of six for a wrong answer, she talks back to it. "My God," says her mother, "she treats that thing like a person. Do you suppose she thinks that people are machines?" She may indeed, according to Author Sherry Turkle, an M.I.T. sociologist and psychologist. And as this study makes clear, that little girl is part of a cultural upheaval...
...city of such glorious materialistic consumption that some first-time visitors are stunned. For instance, in 1963 a young actor named William Campbell met and fell in love with a Yugoslav sociologist while he was in Yugoslavia making a film. He married the woman. Tereza Campbell picks up the story today: "We were flying into L.A., me for the first time. Our song at that time was the one that went, 'Take my hand, I'm a stranger in paradise.' We were humming it, holding hands, and I looked down and saw all these beautiful blue spots...
...says Coach Pat Connolly, "is that she's at a new speed plateau. She is able to run faster than ever, but her hamstrings can't take the strain." Kaminoff treated the Injury with an Electro-Acuscope, a mysterious contraption related to Eastern acupuncture used by Sports Sociologist Jack Scott in reviving Joan Benoit before her victory in the marathon trial. Encased in tights, Ashford had to pull up in her 200 qualifying heat after 70 meters. An alternative favorite, Chandra Cheeseborough, also dropped out (to rest a pulled hamstring), leaving first in the final to Valerie Briscoe...