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...test its 1961 refrigerators, Westinghouse shipped them to nine representative dealers for home testing. The dealers found that the refrigerator doors began to bend and leak air, a design flaw that factory inspection had failed to turn up. Los Angeles Waste King Corp. employs Mrs. Sylvia White, a sociologist, to represent the consumer on the spot. She has shut down a production line because she concluded that a new change was not an improvement, explaining with housewifely common sense: "Engineers can design anything. But you may have to stand on your head to make it work...

Author: /time Magazine | Title: THE NEED FOR QUALITY.: THE NEED FOR QUALITY | 12/5/1960 | See Source »

Clerical criticism of the undertaking business is growing. Sociologist Robert L. Fulton, writing in The American Funeral Director, attributes some of this to the clergy's loss of income from funerals and to what he calls their general loss of status in the community. The undertakers' magazine, Casket and Sunnyside (there used to be a Shadyside, but it was abandoned as too downbeat), concedes that the minister "has every right to be consulted on the time of the funeral, and that he might have some say about other details, but that the price of the service...

Author: /time Magazine | Title: Religion: The Death Industry | 11/14/1960 | See Source »

...find patterns in how they structure their collegiate world," said Charles E. Bidwell, research sociologist to the University Health Services. A student might make up several stories which showed a particular concern about grades, for example...

Author: NO WRITER ATTRIBUTED | Title: Federal Research Study Examines 289 Freshmen | 11/14/1960 | See Source »

Known at Yale as "O.K.," Utah-born Sociologist Moore, 40, launched his experiment as a result of recent ferment among behavioral scientists, who no longer see man and beast as motivated mainly by the "primary" drives of hunger, thirst and sex. Another major motivation, the scientists now argue, is a "competence" drive-the appetite to master complex relationships that is the apparent basis of problem solving. Moore's special interest is the problem in which the seeker has . no rules or fixed goals to guide him. Most notable example: the mystery of how children learn to speak their...

Author: /time Magazine | Title: Education: O.K.'s Children | 11/7/1960 | See Source »

...Rules. Analyzing this everyday miracle, Moore theorized that children conquer speech by a trial-and-error process, which in true sociologist's style he calls' "heuristic search." To find the logic behind incomprehensible symbols (words), they make up their own rules, match their results against adult speech...

Author: /time Magazine | Title: Education: O.K.'s Children | 11/7/1960 | See Source »

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