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Word: socking (lookup in dictionary) (lookup stats)
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Take the Boston Marathon. Two years ago, Nike hung up a pair of giant-sized Sook Racers on the Hancock building. The advertising coup was completed when Ingrid Kristiansen won the women's race that year wearing Sock Racers. Sales of the Sock Racer soared...

Author: By Alvar J. Mattei, | Title: Advertisers' Big Bucks Changing the Face of Most Sports | 1/25/1988 | See Source »

Rowan and Martin's TV Laugh-In domesticated chaos into snippets. It flashed absurdities, like vaudeville on amphetamines -- Goldie Hawn dancing in body paint, Tiny Tim tiptoeing through the tulips. Laugh-In gave the nation "You bet your sweet bippy!" and "Sock it to me!" a line that Republican Candidate Richard Nixon, among other celebrities, recited in three seconds of network time in September. (In deference to his dignity, Nixon was spared the customary dousing with a bucket of water.) The Rolling Stones snarled about the Street Fighting Man. Never before had an annus mirabilis transpired before the television cameras...

Author: /time Magazine | Title: 1968 Like a knife blade, the year severed past from future | 1/11/1988 | See Source »

...campaign wears on and she fields policy questions about nuclear arms, budgets, trade balances, airline safety. Strategic issues will not be escaped as they were by Nancy Reagan, who once joked that she had planned to discuss nuclear disarmament with her husband but decided instead to clean out his sock drawer. Liddy Dole will be expected to know -- and she will...

Author: /time Magazine | Title: The Presidency: For Real Fun, Watch the G.O.P. | 10/12/1987 | See Source »

...some moral point about getting an education, working hard," Bill recalls, "but you'd hardly notice because he'd be so funny and ramble around so much." Russell encouraged the yarns of his precocious eldest grandson. At the end of a session, he would fish around in a sock full of change that was tied to his belt and reward him with the then princely sum of 25 cents. Already Cosby was learning that comedy could...

Author: /time Magazine | Title: Show Business: I Do Believe in Control | 9/28/1987 | See Source »

...narrative that has something wrong with it. Tightly made in its parts, the book sags as a whole. Dunne, a journalist and, with Wife Joan Didion, writer of such filmscripts as A Star Is Born and True Confessions, seems to have put his notebooks, filing cabinet and even his sock drawer to good use. His descriptions of courtrooms and Hollywood living rooms suggest nimble legwork and a fine ear. Agent to agent: "You can say what you want about communism, but those boys know how to structure a deal." A caterer on the subject of specialty bar mitzvahs: " 'Mr. Wonderful...

Author: /time Magazine | Title: Books: A Generation of Vipers THE RED WHITE AND BLUE | 3/9/1987 | See Source »

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