Word: socko
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Dates: during 1930-1939
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Publicity alone can never make a star. Publicity plus personality-and the star is half made. Add to these assets one real hit and the trick is done. Morocco-succinctly described by Variety as a "boxoffice socko"-was the hit. Von Sternberg directed it. He followed with Dishonored and Shanghai Express. The new contract which he negotiated for himself and Dietrich specified that she was to be paid $125,000 per picture-a record at that time. Von Sternberg got a percentage of the gross. The contract was extraordinary for provisions giving von Sternberg and Dietrich complete choice of writers...