Word: socko
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Dates: during 1940-1949
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...Krims to fill in the required screen play. The same Mr. Krims can be significantly remembered for his other scenario--"Confessions of a Nazi Spy." The sure fire true story of the Canadian Soviet spy ring naturally presented itself as his answer: the results could hardly be other than socko for the Box Office. That is, as long as the wind from Capitol Hill and the Kremlin and stockholders such as Henry Luce, didn't change...
...initial familiarity shouldn't prevent a look at the screen version, for this West Coast cupboard saga profits from retelling. Remaining within the casual domestic confines of Kathryn Forbes' original story, Hollywood has wisely refrained from introducing any heartbreaking scenes to remind the audience that this is the most socko treatment so far. Instead, Mama and her family carry the yarn in terms of routine actions and the result is a mood picture of satisfying substance...
...finally she got out of balance and went flip, flop, flip, SOCKO ! When she balanced herself again she was on a new axis, the old North and South Poles were at the equator and a lot of the old tropical country around the new poles. That sort of explains Noah's flood, too," said Bill...
...breakfast-food manufacturer advertised an atomic bomb ring: "Actual atoms, splitting like crazy inside this ring! Look into lens-and socko! You'll see brilliant stabs of flashing light caused by released energy of atoms split to smithereens inside atom chamber." Only...
Variety's show-wise Editor Abel Green summed up in typical Variety staccato: "1947 marks the great French invasion. It's a switcheroo on Yank tourism to Gay Paree. [Miss Boyer] packs herself to a socko sum total. The Francophiles . . . were sampling the grape like it was.7-Up. . . . Miss Boyer really rings the bell. They'll be waiting for Chevalier like French postcards...