Word: soda
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Dates: during 1970-1979
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...window of TIME's bureau in Rome. The office is just a few doors down from the Via Veneto, the broad, sunny avenue lined with outdoor cafes where the rich traditionally mingled with the curious. By day, the street is still busy, and tourists converge over wine and soda. But at night, the crowds no longer throng the avenue that was one of the most gay and fashionable in Europe. The dolce vita has been soured...
...black shoes sparkled, his gold watch glittered. In the lapel of his crisp blue jacket a gold pin with five pearls gleamed. Under the hot glare of TV lights he kept dry and cool, sipping club soda. From behind the immaculate facade, however, came a sordid account of influence peddling. In two days of public hearings before the House ethics committee, Tongsun Park, the South Korean rice broker and Georgetown party host, provided the details of how he gave 31 past and present Congressmen, two congressional candidates and President Nixon's re-election committee upward...
...school. He wanted a role as big as Brother Joey's, balked at taking second billing and toddled out of the show. He consoled himself with such pursuits as organizing backyard carnivals and starting a bowling alley in the basement with croquet balls and milk bottles (20¢ per game, soda pop a nickel extra). He did extravagant, free-form tap dances in front of the TV, imitating Cagney ("I loved him. He was so loving and sensitive") in Yankee Doodle Dandy...
Ross's masterpiece was Pinehurst, which he laboriously molded out of the sand hills of North Carolina by using mule-drawn drag-pans. Overnight. Pinehurst became the mecca of American golf. The idea of building a resort at Pinehurst was the brainstorm of another Bostonian, the soda-fountain magnate James W. Tufts. On Monday, April 10, the Harvard golfers open the new season with a dual match against Tufts and Amherst
Using life insurance statistics showing that for every pound of excess weight there is a loss in life expectancy of one month, Cohen went on to estimate the consequences of drinking cans or bottles of ordinary soda pop (which contain about 100 calories, v. no calories for the diet soda). The results of all these comparative calculations were decidedly in favor of the saccharin-spiked drinks. Says Cohen: "If all other things were unchanged, the substitution of diet for nondiet drinks would increase life expectancy by 100 times more than the cancer risk reduced...